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SEO for eCommerce

SEO is the missing puzzle piece to driving customers to your store

Many eCommerce businesses focus on pay-per-click advertising to drive traffic to their store but one of the most powerful pieces of your strategy could be missing. A well defined SEO (Search Engine Optimization) strategy and action plan can become a significant source of quality traffic and revenue. SEO at it’s very core is based on organic traffic which means you own that traffic more than an ad platform can give you. With PPC, once you stop paying for ads, your traffic turns off like a faucet.

Our team has developed and implemented SEO strategies and action plans to businesses that have not only seen strong measurable growth but it has also protected their business at times when ad platforms experience major shifts or unfeasible rising CPC’s (Cost-Per-Click). SEO is an important piece in building a reliable and balanced marketing strategy.

You’ve worked hard to get your business here. That’s an understatement isn’t it? We know. This is why we take our role as a partner seriously. We are here to help you reach your goals with our team’s experience. Your success is tied to our success so let’s do this together and get started. It’s time you have a partner that is truly in your corner.

SEO Strategy Drives Quality Traffic

65%

Increase in organic traffic

View case study

Working Together Towards Your Goals

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65% increase in organic traffic

With a long-term SEO strategy in place, we have helped our clients continually grow their organic traffic year over year. This client was looking for a partner to manage their SEO with the goal of increasing their online presence and outranking their competitors on the SERP. In 2021 compared to the previous year, organic traffic increased 65%, and they have continually ranked #1 for key search terms in their industry.

How do we do it? We’re driven by data and strategy while always staying on top of the newest SEO education and best practices.

  • 0%

    Increase in organic traffic

seo results chart, Web Development Rockford, PPC Management

12 months to achieve 51% increase in conversion rate

Our client in the home improvement industry came to us looking for a strategic partner to increase visibility for their website and grow revenue. Through competitor analysis, continual SEO maintenance, only using white hat SEO tactics, and constantly testing the newest tools and technologies, we have been able to continuously dominate first-page rankings for key search terms in their industry, which has led to an 11% increase in organic traffic year over year.

The client was not only looking for a partner to increase traffic to their ecommerce site but also wanted to make the most of their current traffic and increase the number of purchases being made on their website. We meticulously reviewed data to analyze user behavior and used CRO best practices to test website improvements to increase conversion rate. Within one year, their conversion rate increased by 51% compared to the previous year.

We don’t stop after seeing growth; we continuously test and re-test new ideas to build upon that growth each year.

  • 0%

    increase in organic traffic year over year

  • 0%

    Increase in conversion rate

seo traffic - search engine optimization case study, Web Development Rockford, PPC Management

Our Process

Get one-on-one service with a SEO specialist who will plan, execute, and evolve your SEO strategy:

Ongoing communication and content review
Always know the why to your SEO strategy and action plan with clear communication and discussions. You will also get to review and revise all of our author generated custom content.

Custom reporting around the metrics that truly matter.
At the end of each month, we’ll share a snapshot of the progress being made towards your goals and offer any new suggestions based on an ever changing competitive landscape.

Focused on the Details

SEO is needed to rank higher in search results and increase organic traffic to get more customers, and ultimately more sales. To be successful with SEO, your website needs continuous attention and your tactics need to adapt to your competitors and Google’s algorithm changes. Luckily, our team stays hyper-focused on your website and is always watching for changes that benefit you. We stay on top of education, technical SEO best practices, content management and optimization, SEO audits, and so much more to drive optimum results.

  • Weekly website audits
  • Keyword research
  • Keyword ranking tracking
  • Content management
  • Content optimization
  • Local optimization when applicable
  • Review management
  • Online and offline SEO
  • Site speed management
  • Website updates/changes
  • Backlink management
  • Broken link & redirect management
  • Duplicate content checkups
  • Internal and external linking
  • Alt tag optimization
  • Schema implementation
  • Conversion tracking
  • Dedicated account rep
  • Monthly in-depth reporting
Skills on point logo, Web Development Rockford, PPC Management

We let our work speak, see what our clients say.

“The regular communication I get from them is detailed, helpful, and deciphered to help me understand at my level of awareness and yet help me grow in my understanding an appreciation of the elements they are overseeing. That to me is the best part. It’s an education as well as a service and it’s obvious that they love what they do and are extremely talented at it.”

-John R., CEO, Skills On Point
Coach Mac - Food 4 Fuel, Web Development Rockford, PPC Management

We let our work speak, see what our clients say.

LuccaAM is helping me reach my goal of serving my customers and assisting them in their life transformation journey. They’ve become the marketing arm of my company. It’s clear they care about helping me take care of my clients.

What’s more, they’re really good at bringing thoughts and ideas to the table while also respecting my approval and feedback. They take what I want, broaden it, and make it better. Their team members also come to me with new ideas. We constantly talk about ways to enhance and change what we’ve already got working.

I’m most impressed with their integrity. They do what they say they’ll do with intention and passion. It’s clear they have my best interest at heart.

-Coach Mac, Founder of Food 4 Fuel
discount water softeners logo, Web Development Rockford, PPC Management

We let our work speak, see what our clients say.

“The team at LuccaAM are amazing. I cannot say enough positive things about how they handle their customers with exceptional direction and support. They have continued to allow our business to grow leaps and bounds. Kevin and his staff have implemented each request we have had for them in a timely manner and have made additional suggestions that have helped us not only sell more products but also to make it easier for our customers to do so. We are so grateful for all that they provide. We feel that we are more than just a customer or client for Lucca. We feel that they genuinely care about our business and growth. I highly recommend Lucca to anyone that is looking for more than just a website design company. They are the full package for anyone that needs their website to work for their business. Thank you again, Kevin and everyone at Lucca for making us better every day!” Watch Video

-Tom T., President, Discount Water Softeners

Frequently Asked Questions

Why should I hire an SEO agency?

SEO, or Search Engine Optimization, is a specialized skill that takes time and experience to learn. With constantly changing algorithms, rules and thousands of factors, SEO has become more complex but it still remains a vital part of any marketing strategy to drive quality traffic to your store. When you hire an SEO agency, you hire years of experience of people who can stay on top of the most recent trends and complexities.

How long does SEO take to pay off?

An SEO (Search Engine Optimization) strategy is a long-term investment that can be a powerful part of your marketing efforts. A successful SEO strategy result depends on many factors including how competitive your niche is. A very competitive niche with entrenched market leaders is a lot more difficult to overcome than a less competitive niche. However, with in-depth search analysis and research, there are often alternative SEO strategies that can produce profitable results as well. There is no set timeframe for how long it can take, but generally within 6-12 months you'll start to see the value that a strong SEO strategy can bring.

Do you have minimum contracts?

We have a simple 3-month agreement to start and the terms from there depend on the goals and strategy.

Do I lose access to my content or data at any time?

Absolutely not. Any content we create for you is yours to keep and you'll always have the same access to data as we do.

How will I know if the SEO strategies are working?

There are many ways to measure success. We provide reports at the end of every month and you have 24/7 access to our reports dashboard. We give a to-the-point review of how performance is matching up to the strategy and goals. We believe in sharing the good news with the bad as any good partnership is based on trust and transparency.

SEO For Your Goals

Drive growth and diversify your marketing strategy with SEO.

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