Launching a New Website Isn’t Enough

Website Launching and Free Tools from Google

You are just about there. Months of getting the right page flow to guide visitors through your website are complete. Endless hours have been poured into making it look and feel just right in that it conveys your brand and best presents your products and services. Hundreds of carefully constructed sentences are in place which makes up the focused content that your visitors will be reading. Quality testing has been performed and everything works just as intended. Once this perfect website with SEO content launches you should sit back, relax and watch the leads come in. All that’s left to do is launch, right? Just that, and continue with your carefully constructed marketing plan, right? Not so fast…

Need-to-Knows for a New Website

Many times when a website is being designed, or re-designed, for the first time, companies think this project is what will jump-start new sales and traffic. A website is like an Olympic event in a stadium. Gorgeous, purposely built and filled with amazing potential. Yet, without people (traffic) it does not serve a purpose. People will not come simply because someone built a great stadium. People come because you are promising them something there, whether it is a competition to watch the best athletes in the world or to solve their problem.

Think of that Olympic stadium filled with some of the best athletes in the world and a large passionate crowd. It’s a place of excitement where memories are created and leave lasting impressions with everyone. In this case, the athletes are your content. The stars of the show, and the reason people are coming. Thus, the crowds are your traffic. When you have an audience to see your content, your website is able to function as it is intended to. Lastly, your gold medal “win” is a sale or a lead.

The point being…your website is not the end game. It is a tool to utilize within your marketing plan. You need to target the audience you built your website for and gain exposure to them through multiple avenues. When planning how you will market your new website, think of it in terms of an investment portfolio. You would not invest 100% of your assets in stocks. You diversify to reduce risk. The same thing is true when planning your marketing strategy. Social, email marketing, Pay-Per-Click, organic SEO, guest blogging, etc. These are all areas you can invest in that will reach your ideal website visitor.

You diversify to reach everyone who is not always in one place.

Furthermore, you want users to come across your website more than once in order to build a connection. They may forget about you if they see you in an ad once, but it will be harder to forget you after they see you multiple times with your promise to bring them value (solve a problem).

In conclusion, your new website is important. Just make sure it doesn’t become a vacant stadium. Create a marketing plan and execute it to drive traffic and make it work for you.

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FAQs

Why is launching a website not enough to generate traffic?
Launching a website is just the beginning. While your website may have great content and design, it won’t automatically attract visitors. You need to implement a marketing strategy, such as SEO, social media, email campaigns, and paid ads, to drive traffic and maximize the website’s potential.

What should I focus on after launching a new website?
After launching your website, focus on executing a well-rounded marketing plan. This includes using organic SEO, social media engagement, email marketing, and paid ads to reach your target audience. Building awareness and consistent exposure will help convert traffic into leads and sales.

How can I ensure people find my website?
To ensure people find your website, invest in search engine optimization (SEO) to improve your site’s visibility in search results. In addition, use social media, email campaigns, and paid advertising to target potential visitors. Consistent exposure through different channels will increase the chances of attracting traffic.

What free tools does Google offer for website owners?
Google offers several free tools to help website owners, including Google Analytics to track website performance, Google Search Console to monitor your site’s presence in search results, and Google My Business to enhance local visibility. These tools help optimize your website and improve your marketing strategy.