5 Tactics for Increasing Black Friday and Cyber Monday Sales in 2024

In tough economic conditions, the arrival of Black Friday and Cyber Monday is a massive opportunity for e-commerce stores. The chance to capitalize on an increase in traffic and sales is not something to take lightly. Even if you do nothing, you might see some additional sales. However, if you take a strategic approach, it could be the best period of the year. Here are some of the most effective tips for increasing revenue during 2024’s BFCM.

2023 Trends should continue in 2024 but with some twists.

Multichannel marketing was a tried-and-true strategy in 2023 and is not going anywhere soon. It’s the only way to reach your customers where they are with what they want.

AI continues to dominate. Traditionally, Black Friday has been about giving retailers a chance to unload unsold inventory at discount prices. With artificial intelligence and big data, however, retailers can predict the kinds of products consumers are looking at and manage inventory, distribution, and pricing far more effectively than ever before. By analyzing shopping habits and areas of likely demand, retailers can stock up on just the items for which there will be demand.

Sustainability will become an even bigger eCommerce trend than it currently is (and trust me, sustainability has been around for quite some time). Customers want sustainable products, packaging materials made from recycled materials, etc., so your brand must include these items within its supply chain model before launching any products into the marketplace.

5 Best Black Friday Marketing Strategies in 2024

You cannot simply rely on an increase in traffic, with the level of offers and discounts putting power in the hands of the consumer. Stores can use the following tactics to prepare for and profit from this extraordinary period.

Use Paid Advertising in Advance

Most paid advertising channels, like Google Ads or Facebook Ads, will cost more during the Black Friday and Cyber Monday sales. A huge number of advertisers will be looking to capitalize on the easy sales available, leading to higher auction costs for clicks. However, advertising before the dates can ensure you have several warm leads at a reasonable cost who will be likely to buy when they see a great deal. You can add these leads to an email list or social media group, creating a sequence of promotions that lead up to the big day.

Keep Customers Engaged via Chat, SMS, and Email

To get a head start this season, use SMS and email marketing in the weeks leading up to the year’s busiest shopping days. Build anticipation by informing customers about your Black Friday/Cyber Monday 2024 sales and why they should buy from you.

One of the most effective ways to stay in touch with your audience is through chat features on your website. It’s important to have a quick reaction time so customers get an immediate response when they contact the company via the chat feature. This can help you save money by not having to hire more support staff just for this one event since it’s only once every year!

Ensure Product Descriptions Are Accurate

Before the influx of traffic and sales, update your product descriptions accordingly! Include a sizing chart, ingredient list, or any other key information that is important for customers to know so they can make confident buying decisions. Make sure all images used in product listings match what ships out, too – there is nothing worse than being disappointed because something looked different than expected!

Test Site Speed and Make Site Improvements Ahead of Time

The faster your site loads, the better. If you haven’t already, test your site speed to ensure it is fully optimized for speed before Black Friday hits! This will help customers stay on your page longer and prevent them from getting frustrated with slow load times.

Create a Bundle

Many BFCM shoppers are looking for unique deals. Creating a product bundle is a fantastic way to offer something different that also features scarcity. You could simply promote multiple complementary items or, even better, develop a gift set. If consumers understand that you have limited inventory or won’t be rereleasing the bundle, they will be motivated to buy.

By now, you have 2024 BFCM trends under your belt.

E-commerce Black Friday/Cyber Monday trends in 2024 will likely be similar to 2023. But there will be some twists. For example, shoppers will continue to value sustainability and brand loyalty in 2024. Also, brands will continue to use multichannel marketing for their holiday campaigns, but with new tactics such as social storytelling and AI-powered chatbots providing instant support where needed most. If your eCommerce business needs help this Black Friday/Cyber Monday, let us know!