“About Us” Behind-the-Scenes of Your Business

“About Us”

As a user, the first place you are most likely to visit on a website is the About Us page. Only a small percentage of visitors know your company. That means that this section is the most important. It provides a behind-the-scenes of your company and adds a sense of connection.

Before any calls are place or emails sent, people head to the About Us section to find out more about you and what you stand for. That way it minimizes any personal risk. If the page design is done well, it provides reassurance and leads will go forward in the contact process.

Research

If you are a small business owner, the first thing you should do is some research. Research other business and see how you can stand out from others. Check websites that you trust. See how their page is set up. Then research the competition and see what they are doing.

Your Story

Since every business is different, your story will be unique. Use this to your advantage. How and why your business was started is unique. Emphasize key events in mission statements and a short and sweet origin story. This will make the visitor feel a part of the journey.

Introduce Yourself

What a better way to introduce yourself and your team than by sharing photos of your team! The more natural and friendly, the more personal your company becomes. These types of personality pictures should be taken with a professional camera/photographer so they are high quality with a consistent feel for the site and brand.

Let Us Help You Get Started on Your About Us Page

Here are some questions to start the brainstorming:

1. Why did your business start?
2. What does the company sell?
3. Who benefits from the products?
4. Have you reached any major milestones? Won any awards?
5. What makes your business special?

Learn how bad news is good news for your business. Or learn more about Google Ads!

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FAQs

Why is the About Us page important for a website?
The About Us page is often the first place users visit to learn more about a company. It helps build trust and connection by providing background information, showcasing the company’s mission, and introducing the team. A well-designed About Us page reassures visitors, encouraging them to take further steps like contacting or purchasing from the business.

What information should I include on my About Us page?
Your About Us page should include your company’s origin story, mission statement, and key milestones. Adding information about your team, such as photos and short introductions, can make your business more relatable and personal. Highlighting any awards or achievements can also enhance credibility.

How can I make my About Us page stand out from competitors?
Research your competition and trusted websites to see how their About Us pages are structured. Use this insight to differentiate your page by emphasizing your unique story, company values, and what sets your products or services apart. Incorporating high-quality visuals of your team and workspace can also create a more engaging and authentic experience.

What are some tips for writing an effective About Us page?
When writing your About Us page, focus on telling a compelling story about why your business was started and who benefits from your products or services. Keep the content concise and relevant, and use high-quality images that align with your brand’s aesthetic. Make sure the tone is friendly and professional to create a welcoming impression for visitors.