3 Must-Have Email Flows to Drive Sales

Email marketing is one of the most effective ways for businesses to reach out to their customers and increase their revenue. However, many businesses don’t utilize email flows in their marketing strategy to its full potential. In this article, we will discuss three email flows that you should set up today to take advantage of the easiest win businesses don’t utilize.

1 | Welcome Flow:

A welcome flow is a series of emails that are sent to a new subscriber after they sign up for your email list. This flow is an opportunity to introduce your brand and products to the subscriber, create a positive first impression, and encourage them to engage with your brand. The welcome flow should consist of at least three emails, including:

• Welcome email: This email should be sent immediately after a subscriber signs up. It should thank them for subscribing and introduce your brand and products.
• Introduction email: This email should be sent a day or two after the welcome email. It should provide more information about your brand, your values, and your products.
• Offer email: This email should be sent a few days after the introduction email. It should offer a discount, coupon code, or free gift to encourage the subscriber to make their first purchase.

By setting up a welcome flow, you can build a relationship with your subscribers and increase the likelihood of them making a purchase from your brand.

2 | Abandoned Cart Flow: 

An abandoned cart flow is a series of emails that are sent to a customer who has added products to their cart but hasn’t completed their purchase. This flow is an opportunity to remind the customer of the products they were interested in, address any concerns they may have, and offer an incentive to complete their purchase. The abandoned cart flow should consist of at least three emails, including:

• Reminder email: This email should be sent a few hours after the customer abandons their cart. It should remind them of the products they left behind and encourage them to complete their purchase.
• FAQ email: This email should be sent a day or two after the reminder email. It should address any concerns the customer may have about the products, shipping, or returns.
• Offer email: This email should be sent a few days after the FAQ email. It should offer a discount, coupon code, or free gift to incentivize the customer to complete their purchase.

By setting up an abandoned cart flow, you can recover lost sales and increase your revenue.

3 | Re-engagement Flow:

A re-engagement flow is a series of emails that are sent to customers who haven’t engaged with your brand in a while. This flow is an opportunity to remind customers of your brand, encourage them to engage with your content, and offer an incentive to make a purchase. The re-engagement flow should consist of at least three emails, including:

• Reminder email: This email should be sent to customers who haven’t engaged with your brand in a few months. It should remind them of your brand and encourage them to engage with your content.
• Offer email: This email should be sent a few weeks after the reminder email. It should offer a discount, coupon code, or free gift to incentivize the customer to make a purchase.
• Final email: This email should be sent a few weeks after the offer email. It should be a last-chance reminder for the customer to make a purchase before being removed from your email list.

By setting up a re-engagement flow, you can keep your brand top of mind for customers who may have forgotten about your products and increase your chances of making a sale.

At Lucca AM, our agency consults and executes these and many other types of eCommerce email that have been proven to convert! Our team has expertise developing email flow strategies in Mail Chimp, Klaviyo, Sendinblue, Hubspot, and more.

FAQs

What is a Welcome Flow in email marketing?
A Welcome Flow is a series of emails sent to new subscribers after they sign up. It introduces your brand, builds a relationship, and encourages first-time engagement with your products.

How does an Abandoned Cart Flow work?
An Abandoned Cart Flow sends a series of emails to customers who left items in their shopping cart without completing the purchase. These emails remind them of their abandoned items and often include incentives to encourage checkout.

What is a Re-engagement Flow?
A Re-engagement Flow is designed to reconnect with customers who haven’t interacted with your brand for a while. It encourages them to re-engage with your content or make a purchase by offering special incentives.

How many emails should be in a Welcome Flow?
A typical Welcome Flow consists of at least three emails: a welcome email, an introduction to your brand, and an offer email that encourages the subscriber to make their first purchase.

Which platforms does LuccaAM use to create email flows?
LuccaAM specializes in creating email flows using platforms like MailChimp, Klaviyo, Sendinblue, and HubSpot, among others, to help eCommerce brands optimize their email marketing strategies.